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Lorenzo Villoresi began to get interested in the world of spices and essences since his first trip to the Middle East, in 1981. In those years he stayed abroad for long periods: fascinated by the markets and the atmosphere of the places he visited, he reported in Italy both spices, which he also willingly uses in the kitchen, both essences and aromatic substances, which he often gives to friends and acquaintances.

In these years he began to experiment, distilling aromatic plants, creating dyes and creating the first formulas with essential oils, to satisfy the requests and desires of relatives and friends. Thus began to deepen the study of the world of aromatic materials and essences, extraction systems and composition techniques. With the end of the eighties and in parallel with the first years of an academic career as a researcher in Ancient Philosophy, the world of perfumes became a real passion for him.

The real entrepreneurial activity began only in May 1990, when Fendi's management commissioned a collection of essences for the environment, pot pourri and scented candles. From this moment, along with a series of important collaborations with famous names in Italian and international fashion, the first products with the Lorenzo Villoresi brand were developed: fragrances for home and the environment, for the bathroom and finally, in 1991, the first fragrance for men , immediately followed by Donna and other Eau de Toilette.

Some of these represent a personal interpretation of classic perfumery themes, such as Sandalwood, Patchouli and Vetiver, others, such as Dilmun, Alamut and Teint de Neige or as Iperborea and Theseus, are inspired by imaginary worlds, myths and legends of countries and different cultures, atmospheres and exotic and dreamy landscapes. One of the traits that characterizes the creations of Lorenzo Villoresi is the use of precious essences and natural extracts, which is accompanied by a personal taste for a composition rich in nuances and atmospheres that are also different but harmonious with each other. Each perfume is a free artistic creation, with no connection to fashion or trends, which is born with the sole aim of giving shape to the idea, to the "odorous vision" that each time inspires the perfumer.

Lorenzo Villoresi, in addition to some writings related to his university studies, is the author of various publications on perfumes, such as "Il Profumo" (1995) and "L’Arte del Bagno" (1996), published by Ponte alle Grazie, Florence. From 1996 to 1999 he edited and participated in the editing of the work "Il Mondo del Profumo" (Fabbri-De Agostini), participating in international conferences such as "Profumi d'Arabia", at the Scuola Normale Superiore of Pisa and lecturing at the University of Florence on the aromas of antiquity. In 2010 he edited and wrote the preface to the work "The scent of the ancient world", by G. Squillace, the first Italian translation of the treatise "On the smells" of Theophrastus (Olschki).

In 2006 he won the prestigious international prize "Prix Francois Coty" in Paris, the most important recognition for the artistic career of a perfumer. Even today, at the atelier in Via de ’Bardi in Florence, Lorenzo Villoresi creates personal fragrances by appointment, while the collections that bear his name are now present in forty countries. Among the most recent developments, a special collection for hotels in the best hotels around the world.

Lorenzo Villoresi's fragrances, materials, fragrances, colors of Tuscany meet and harmonize with suggestions, spices and essences of the Orient. Among the components stand out essential oils and refined extracts from all over the world that are combined with typically Tuscan elements such as laurel, olive, cypress, the precious and rare Iris root.

The production is still entirely artisanal, according to traditional methods that require patient care, meditated time and absolute and continuous attention. The pot-pourri, the extraordinary Piper Nigrum, has become somewhat emblematic of the uniqueness, of the absolutely peculiar value of the Lorenzo Villoresi House. Intense aromatic woods, pungent peppers, nutmegs, incense, lost fragrances blend together in an unusual, original and original olfactory alchemy.

Those of Lorenzo Villoresi are fragrances that are born of a long and very particular experience in creating personal fragrances, an activity still practiced with growing success by the founder. Lorenzo Villoresi perfumes do not follow strands now abused and arise outside of that furrow so to speak "common", which currently characterizes conventional perfumery. ---